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Dear Creators,

We are yesand.ai.

Thank you for being part of the early yes& community.

yes& has finally opened to public beta! At yes&, we believe we’re entering a new creative era: one where imagination becomes part of everyday life, ideas grow through remixing, and every creation can spark the next. Seeing more than 60,000 creators join yes& the past month has made that belief feel more real than ever.

To celebrate this next chapter together, we’re launching two community challenges with a total of $6,000 in rewards.

Can’t wait to see what you create, and what your creations inspire in others.

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📍 Challenge 1: yes& Everywhere

Bring “yes&” into your world. A city billboard, a coffee shop wall, a record store window, a dream. Real or surreal, reinterpret the symbol through your style and imagination.

E.g.: yes& Everywhere created on yes&

yesand_lena_20260619.mp4

👗🎵 Challenge 2: Impossible Fashion & &mv

In the spirit of yes& and to celebrate the many forms creativity can take, we've prepared two video themes. Join one or both, and we encourage you to try both if inspiration strikes. ❤️

👗 Idea 1: Impossible Fashion

Create a video featuring impossible fashion. Imagine clothes, accessories, or entire looks made from materials that could never exist in the real world. Make it imaginative, and hyperrealistic.

One rule: include the WORDS “Impossible Fashion” somewhere on screen.

E.g.: Impossible Fashion created on yes& / Impossible Fashion Created on yes&

yesand-1781912510847.mp4

🎵 Idea 2: MV with “&”

Create a music video-style video that features the “&” symbol somewhere in it. The “&” can appear as part of the set, styling, lighting, props, visual effects, or the world of the video.

0619.mov

🏆 The Prize

We're putting over $6,000 in rewards into the challenge, including: